Brand And Positioning (Victoria's Secret)

Nowadays, there are various bras and many competitors in the underwear market. Therefore, loyalty brand is importance for the marketer in each brand to find the positioning strategy of product, and present what is the positioning brand. Customer’ satisfaction, Customer’ want is the main factor of marketer for the marketing research, and the challenged thing is to make them be loyal in brand. Surely, each brand is difference about positioning brand. For the positioning of Victoria’s Secret brand is STYLE. Exactly, the customer doesn’t buy a bra but they buy their styles that make them to be sexy image. Actually, price isn’t main influence for the customer who is loyal in brand. On the other hand, the emotion is the main influence which persuades them wants to buy or wears it. Surely it makes them lo be sexy person if they wear a Victoria’s Secret Brand.