Rationale

I’m interested in this brand because I think McDonald’s is global brand that is very popular in the fast food market. Actually, the bulk of people always view that McDonald’s is a junk food that isn’t useful for the customer’s health especially the children. In the other hand, McDonald’s always strongly stand among the competitors until nowadays. Therefore, this is the important reason why I chose to study this brand, and I also would like to know its marketing strategy that leads this brand to be the famous global brand.